Last updated : August 04, 2018 6:42 pm
M&S plans to reach a mark of 100 lingerie format stores by next 3-4 years, while opening 8-10 stores in addition to their 6 existing stores. The British retailer is currently consolidating their overall store presence in mini metros and smaller towns.
Looking at exponential growth of lingerie as a category in India, M&S started this unique concept only in India, as this category was contributing to 22% sales with 15% space dedication at each flagship store. The British retailer wen t slow with their overall store footprint expansion last year, while they are consolidating their overall presence in mini metros and smaller towns this year with Aurangabad, being the latest location to welcome an M &S flagship store. Lingerie format was started in India about 2.5 years back in India with the first store at Bangalore’s Phoenix Marketcity mall, where the retailer opened their lingerie format next to their flagship identity.