New Delhi welcomes its first MUJI store spread across 5400 sq ft at Select Citywalk mall.
Satoru Matsuzaki, President & Representative Director, Ryohin-Keikaku Co., Ltd. said, "After a tremendous response in Bengaluru and Mumbai, we are very excited to begin a new chapter of our India story with the launch of MUJI’s Delhi store. We aim to further spread the MUJI philosophy of creating customer delight through utilitarian products with a refined elegance and accessible price points."
Commenting on the store launch, Darshan Mehta, President & CEO, Reliance Brands Ltd. said, "MUJI's central premise of simplicity brings an original freshness to the diaspora of lifestyle brands in India. Their unparalleled brand offering, both in terms of use and price appeal, is sure to attract consumers across age groups and mind-sets, making it the go-to destination store. The brand will soon find addresses in metros and mini metros.” Responding to the experience of coining such large format stores, Mehta informed, “MUJI’s first store at Mumbai’s Palladium mall spans across only 2400 sq ft. This store is close to 6000 sq ft. Some stores may open with even larger spaces. Finding strategic location for such stores isn’t an easy task, but RBL finds its way depending on the reputation we have earned through years.”