Third Wave Coffee, the coffee-first QSR brand, announced its launch into Mysuru with its first Cafe at Devraj Urs Road. The opening of the new outlet was attended by His Highness Yaduveer Krishnadatta Chamaraja Wadiyar and Rajat Luthra, CEO, of Third Wave Coffee. 

Rajat Luthra, CEO, Third Wave Coffee, speaks at the launch, “Mysuru is one of the most charming cities in Southern India and we are honored to introduce our specialty brews to the people of the city. We are on a mission to deliver our coffee experience to more & more customers, wherever they are. We are excited to bring the Third Wave Coffee experience to the community of Mysore.” 

The Mysuru Cafe launch marks the brand’s presence in 8 cities across the country, in addition to Delhi NCR, Mumbai, Bengaluru, Pune, Hyderabad, Chandigarh, etc. The brand aims to have 150 stores by March 2025, with plans to explore new cities such as Chennai andMangaluru, amongst others. 

Beyond coffee, Third Wave Coffee stores aim to engage customers through events, workshops, and collaborations.