Last updated : January 23, 2019 7:42 pm
Rakshit Hargave elevated as SVP for India and Sub Sahara Africa
“The India I left in the late 90s and the India of today are two vastly different and rapidly evolving skincare and beauty markets”, says Neil. “The attractive demographics of the country coupled with growing incomes of the emerging middle class and an extremely stable and reform focused Government make India one of the most exciting markets for Nivea to play. And the biggest added bonus is a well-educated and ambitious pool of young Indians who will help take our relatively young company to greater heights in India”. Interestingly, Neil has recently self-published his comic book titled ‘Building the Perfect Beast: What Really Happens in Brand Management’. ‘The title is also about what happens to both brands and brand managers - both start life as pure, naïve beings, but end up as beasts’ says Neil.