Last updated : January 22, 2026 1:49 pm
Nothing Before Coffee (NBC) has a network of 100 outlets across 39 cities in 11 states, with a strong focus on Tier-II and Tier-III markets, and plans to reach 150+ outlets by FY2026.
Nothing Before Coffee (NBC), a youth-centric QSR coffee chain, has announced the relaunch of its flagship store in Jaipur. This relaunch unveils a complete vibrant, research-driven brand refresh, featuring updated theme, colours, logos, and visual expression tailored to Gen Z's dynamic mindset of exploring, experimenting, and discovering their true selves.
Inspired by in-depth insights into youth preferences, the new visual world incorporates “Indianess” through thoughtful elements like star-shaped door handles, cultural frames, and tiles. Key updates include a bold colour palette – Nothing Before Blue, Powered by Pink, Curious Case of Coral and harmonious gradients – paired with modular grids, expressive typography ("Stay Unfiltered"), and cohesive assets for facades, counters, brand walls, and signages.
“This store is where our journey started in 2017. As our community has grown and evolved, so have we,” said Akshay Kedia, Co-founder of Nothing Before Coffee. “Our refreshed brand theme is rooted in research and reflects the mindset of today's generation – those who are still figuring things out, embracing change, and becoming their own version of themselves. While the expression has evolved, our focus on quality coffee and inclusive experiences remains unchanged. This relaunch celebrates our origins while propelling us forward in cities like Surat and beyond.”
The relaunched store showcases in-store collaterals such as “Always Ask What's Brewing?” facades, “Bring on the Buzz” counters, “The Curious Cluster” brand walls, and special displays for new launches like Strawberry Chocolate and Pasta. This strategy coincides with Nothing Before Coffee's rapid expansion across India.
Nothing Before Coffee (NBC) operates 100 outlets across 39 cities in 11 states, with a strong presence in Tier-II and Tier-III cities, and targets 150+ outlets by FY2026.