Last updated : July 02, 2026 1:10 pm
The brand has expanded to 45 cities across 12 states and plans to grow its network to more than 170 outlets across India by FY27.
Nothing Before Coffee (NBC), a youth-centric QSR coffee chain, reported a 1.5X increase in revenue, growing from ₹59 crore in FY 2024–25 to ₹90 crore in FY 2025–26 (CAGR 52.5%). During the same period, the brand expanded its outlet network from 86 to 109 stores (CAGR 26.74%), strengthening its presence across Tier 2 and Tier 3 cities.
Expanding rapidly into high-potential, underserved markets, the brand has scaled its live presence to 45 cities across 12 states as of June 2026, keeping it strictly on track to hit its hyper-growth target of over 170 pan-India outlets by the end of FY 27.
“For Gen Z in Tier 2 and Tier 3 towns, coffee is no longer just a functional beverage; it is an accessible lifestyle choice and a statement of identity. By pairing a refined, premium café aesthetic with disruptive value propositions like our Super Coffee Pass, we are not just opening outlets, we are building the default social hubs for India’s next generation,” said Ankesh Jain, Co-founder of Nothing Before Coffee.
NBC has captured the lion's share of the youth market in booming regional epicentres like Jaipur, Indore, Lucknow, Varanasi, Surat and Ahmedabad. This momentum is trickling down heavily into Tier 3 high streets and college clusters, where consumer data indicates an eager willingness to spend ₹150 to ₹300 per beverage, provided the environment feels genuinely premium.