Nutrabay enters offline retail market for sports nutrition

The brand plans to target up to 300 supplement stores and is initially eyeing the northern regions including Jammu & Kashmir, Punjab, Haryana, Uttar Pradesh, and Uttarakhand.

Nutrabay, one of India's largest D2C businesses in the Food & Nutrition segment, has announced its entry into offline retail markets with a plan to target up to 300 supplement stores. The premium nutrition supplements brand is initially targeting the northern India region that includes Jammu & Kashmir, Punjab, Haryana, Uttar Pradesh, and Uttarakhand.

The brand has said that they are initially focused on selling a wider range of products in the Sports Nutrition segment as part of their aggressive expansion in the North market. The initiative will see them partner with several supplementary stores and gyms, with an eye out to introduce more products like protein powders, women's health supplements, weight loss herbs, anions, wellness supplements, and nutrition foods.

Divay Prakash Jain, Co-Founder and Spokesperson for Nutrabay said, "We are delighted to expand our brand offline as it is perfectly aligned with our goal of increasing the visibility, foot traffic, and enhancing customer convenience. We want to ensure the growth and steady supply of authentic nutritional products to our loyal consumers, and entering the offline retail market in north India felt like another ideal step towards it. The India dietary supplements market is expected to grow at a CAGR of 14% between 2022 and 2027, and it presents us with a tremendous opportunity of expanding further." 

"While our initial focus for offline retail is centered around our Sports Nutrition products across North India, we plan to diversify further to provide a wider range of health products to consumers everywhere. Moreover, having a physical presence will help us better control customer experience, provide additional services, and access local knowledge. It will allow us to tailor our health products to satisfy the needs of our loyal customers," Divay added.