Last updated : March 26, 2026 3:57 pm
Set against one of the city’s most-loved seafronts, the pop-up blends into daily routines gently reminding consumers that sunscreen isn’t just for beach days, but a non-negotiable, everyday essential.
As the city leans into longer, sunnier days, Nykaa brings sunscreen into the spotlight with the launch of the Nykaa Sun Shield Shack, an immersive, beach shack-inspired pop-up taking over Carter Road, Bandra from March 25 to 30, 2026. Designed as a sun-soaked escape by the promenade, the experience reimagines how Mumbai discovers and engages with sun care, turning everyday SPF into something intuitive, interactive and impossible to ignore.
Set against one of the city’s most-loved seafronts, the Sun Shield Shack meets the citizens of Mumbai at the right spot. From early morning joggers and pet parents to sunset strollers, the space blends into daily routines gently reminding consumers that sunscreen isn’t just for beach days, but a non-negotiable, everyday essential.
At the heart of the experience lies SPF School, Nykaa’s easy, on-ground guide to decoding sun care. Moving beyond aisles and shelves, the shack invites visitors to swipe, test and explore a wide spectrum of sunscreen formats and finishes.
Brought to life through breezy cabanas, striped umbrellas and coastal-inspired details, the space feels like a mini seaside getaway in the middle of the city. Interactive product stations and co-branded installations encourage consumers to discover textures, compare formulas and find their perfect match, turning sunscreen shopping into a personalised experience. With picture-perfect corners and playful summer cues, the shack also doubles up as a social hotspot.
Designed to feel like a true summer escape, the shack brings together refreshing sips and sun-ready essentials perfect for lingering a little longer by the sea.