Oberoi Mall, Mumbai, collaborated with Hindustan Pencil’s legacy brand Nataraj to present the August edition of Kidsventure, an Independence Day celebration designed especially for children. This year’s collaboration with Nataraj was a blend of fun, learning, and patriotism through a handwriting competition and many on-ground activities. The participation saw children arriving in large numbers. 

As part of the celebrations, Nataraj showcased its Hidey range of pens and pencils that are designed to raise the patriotic spirits of young students across the country. 

"We are delighted with our partnership with Hindustan Pencils to celebrate Independence Day with an event that supports and inspires our young citizens. At Oberoi Mall, we aim to bring our patrons different services, and this association helps to boost engagement and creativity for young mall visitors,” said Sameep Pathak, CEO- Malls, Oberoi Realty Limited. 

“Through this partnership, we aimed to encourage children to take pride in their skills and their country,” shared Aishwarya Shinod, Head of Marketing of Hindustan Pencils. “Independence Day served as the perfect backdrop to engage with the next generation, and the collaboration with Oberoi Mall marked a special celebration.”