OCM India plans for more store-in-store retail outlets
The company also plans to enter ready-to-wear garments segment
Leading fabric manufacturer OCM India Limited has outlined its plans for a major transformational expansion through having more store-in-store retail outlets and by entering the ready-to-wear garments. The plan is to turn greater attention towards retail, aiming for a long-term expansion from being primarily a textile manufacture to also a textile retailer.
Outlining the company's new plans, Nitin Jain, Managing Director and President, OCM India, said, "The shift initiates the company's long-term vision to transform itself into a modern lifestyle companyâ€.
The company's plan is to expand around 25 shop-in-shop outlets nationwide from the current five. "We believe shop-in-shop outlets work better as they put the brand in closer contact with the customers. Overall, our aim is to become a modern lifestyle company in the upcoming phase,†said Jain.
"OCM India has a very loyal set of consumers and we are sure they will be pleasantly surprised by the expansion OCM Suiting is planning in its image and offerings. We want to offer larger range of products to OCM customers and become a company directly accessible to them through brand store-in-store retail outlets. We desire to turn into a lifestyle brand with greater interface with consumers. For this, we are now working on improving our retail distribution network with exclusive and shop-in-shop outlets.†said Jain.
OCM India
Nitin Jain
First Published : August 06, 2014 12:00 am