Origem opens store at Urban Square Mall, Udaipur

As Udaipur's prime shopping and entertainment destination, Urban Square Mall expands its retail mix with a contemporary fine jewellery store - Origem, bringing certified lab-grown diamond collections to its shoppers. 

Origem, a leading lab-grown diamond jewellery brand, has opened its store at Urban Square Mall, Udaipur's largest shopping and entertainment destination, strengthening its premium retail offering. Spanning approximately 1,700 sq ft, the new store adds a contemporary fine jewellery category to the mall's growing retail mix, offering consumers access to certified lab-grown diamond collections, including solitaire rings, necklaces, earrings and other fine jewellery pieces.

Nandini Taneja, CEO, Bhumika Enterprises, said, "At Urban Square Mall, our focus has always been on curating a retail ecosystem that reflects changing consumer preferences while bringing the best national and international brands closer to our shoppers. The addition of Origem strengthens our premium retail portfolio and introduces a fast-growing luxury category that resonates strongly with today's informed and aspirational consumers. We remain committed to continuously enhancing the shopping experience through a diverse and future-ready brand mix."

With the addition of Origem, Urban Square Mall continues to strengthen its position as Udaipur's leading lifestyle, shopping and entertainment destination, offering consumers a well-rounded mix of fashion, beauty, lifestyle, luxury and experiential retail under one roof.