OVS unveils its largest store in Mumbai, targets four more by 2027

By: Retail4Growth Bureau

Last updated : October 23, 2026 11:31 am



The brand has a global presence, with over 2,600 stores across multiple markets.


OVS, Italy’s leading fashion retailer, has opened its largest store in India at R City Mall, Ghatkopar, Mumbai. Spanning approximately 12,400 sq. ft., the store marks an important milestone in the brand’s India journey, introducing a flagship-style retail experience that brings together an expanded range of collections in a spacious, contemporary setting.

OVS entered the Indian market in 2025 with its first store at Pacific Mall, New Delhi, followed by its Mumbai debut at Sky City Mall, Borivali, in March 2026. The opening at R City Mall strengthens the brand’s presence in Mumbai, a key market within its India strategy.

Sundeep Chugh, Managing Director, OVS India, said, “The opening of our largest store in India reflects our objective to build a meaningful and long-term presence in the market. With a flagship-style experience and a broader portfolio of brands, we aim to enrich the customer experience and to make contemporary Italian style accessible to Indian consumers while offering them greater choice across categories. Mumbai remains an important market for us as we continue to build our footprint in India.”

Building on its growing presence, OVS India plans to open four additional stores by the end of 2027, taking its total retail network to seven stores. The expansion roadmap includes key markets such as Delhi NCR, Mumbai and its surrounding regions, including Thane, Navi Mumbai and Vashi, as well as Pune, Surat, Bengaluru, Chennai, Hyderabad and Chandigarh. The brand will focus on suitable mall destinations across Tier 1 cities and select Tier 2 markets. Globally, OVS operates over 2,600 stores across multiple markets.

OVS retail expansion fashion R City Mall Sundeep Chugh

First Published : October 23, 2026 5:00 pm