A panel discussion on the topic "Evolution in role of  New Age Experience Retail Designer” will be presented at the 10th edition of In-Store Asia to be held on August 4-6, 2016 at Pragati Maidan, New Delhi. The session will be moderated by Surender Gnanaolivu, Sr Consultant Retail Experience & Consulting Editor VM&RD and the other panellists include - Sudhir Soundalgekar, Director Projects, Raymonds,  Sasikumar Ramaswamy, Sr VP Store Design and Projects, Landmark Group and Vishal Kapoor, Chief Design Officer - Future Group India Ltd.

Surender comes with extensive experience in the Indian Retail Industry in Brand Activation, Strategic Retail Planning, Retail Marketing, Store Planning, Store Design, Visual Merchandising, and Store Roll-Out management, Writing, Training and Teaching.

Vishal Kapoor is the Chief Design Officer for Future Group, where he leads the organizational design and build portfolio across multiple business formats .He passionately pursues new ways in which design thinking and management can enhance the strategic, functional and operational domains of the organizational working.

Sudhir comes with 29 years of experience in the industry and currently is working for Raymond as Director - Lifestyle Projects, while Sudhir has previously served for Shoppers Stop, Tata AIG, Bovis Lend Lease.

Sasikumar Ramaswami, Senior Vice President- Group- Store Design & Projects, Landmark Group India has been involved in store design, shopfitting, lighting, shop front complete in the projects completed so far.