Parle launches Parle Namkeen --Tasty Peanuts
Parle Products has announced the launch of Parle Namkeen - Tasty Peanuts. Given that peanuts are one of the favorite snacks in India, Parle Products has added Tasty Peanuts to its bouquet of Namkeen products. The packaging is suitably constructed to protect the freshness of the peanuts.
B K Rao, Product Manager, Parle Products Ltd. said, "Parle Namkeen - Tasty Peanuts is an interesting variant launched under the traditional namkeen range. With this product, we are offering consumers a new and improved experience that still celebrates what they've loved about the snacks all these years. The packs have been designed specifically to fit the on-the-go lifestyle of today's consumers. Our other Namkeen products are Moong Dal, Aloo Bhujia, Bhujia Sev, Hot n' Spicy mixture and Khatta Meetha mixture. We also have an introductory offer with an aim to capture a 20% market share by the end of the year.''
As an introductory offer, Parle Namkeen - Tasty Peanuts is offering 25% extra weight, therefore, the product has a total weight of 25g (20g + 5g extra) prized at Rs. 5/-. Currently available in the North & West zones, Parle Namkeen - Tasty Peanuts will be available nationally this month.
Parle Products
Parle Namkeen – Tasty Peanuts
B K Rao
First Published : April 15, 2014 12:00 am