Pee Safe opens its first offline store in Ahmedabad

With the new opening, the company targets to introduce 15 more stores in the next 12 months in tier 3 and tier 4 cities.

The Indian hygiene and wellness brand, Pee Safe forays into offline retailing with its brand new store at One Mall, Ahmedabad. With the new opening, the company targets to introduce 15 more stores in the next 12 months in tier 3 and tier 4 cities. The store was inaugurated by actor, model and influencer Esha Kansara.

Vikas Bagaria, Founder, Pee Safe and Raho Safe, mentioned “It is a great feeling to be launching the first physical store for Pee Safe and Raho Safe products. We have been working towards access to better hygiene and sanitisation for Indians every since our first product was launched. Since then, there has been no looking back. In fact, the demand only increased during the pandemic and despite initial challenges such as that of manpower, we ensured we kept the cycle going. Even now with the launch of these physical stores, we want to be able to reach out to consumers in the tier3 and tier 4 cities. You can expect to see more of our stores soon in cities other than Ahmedabad, going forward.”

The brand’s products are currently available in modern trade, general stores, airports and organized stores in more than 40 cities.