Peter England brings Refresh 3 concept, to open 100 more EBOs by fiscal end

The menswear brand launches a refreshed design ID and plans to open 100 EBOs in next few months.

Peter England, the menswear brand from Aditya Birla Fashion and Retail Ltd (ABRFL) has recently brought a new concept focusing on more fresh design. The Refresh 3 concept uses newer elements like metal and wood and has already been launched in the brand’s Bell Road, Bangalore outlet. the brand has also revealed plans to open 100 more stores by the end of current fiscal.

Explaining more on the design ID to Retail4growth, a source from the VM team of the brand, said, “Earlier, we had a concept revolving around – Be Everything You Love. The design concept is in the line of the brand’s newer philosophy revolving around making the brand more available.” With 700 EBOs and 300 MBO presence Peter England changes its Retail ID every 3 years.

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