Peter England to use recyclable fabric material for in-store signages

The menswear brands from ABRFL plans to move into recyclable fabric materials for its existing and upcoming exclusive brand outlets. The brand will also add 200 more stores by the end of current fiscal.

Menswear brand from Aditya Birla Retail & Fashion Ltd (ABRFL), Peter England is planning to convert all its in-store signages and graphics into recyclable fabric materials at all its exclusive outlets. The brand is also planning to change its brand logo for MBO formats, as shared with Retail4growth earlier. Peter England has also revealed their plan to add 200 more exclusive stores by end of the current fiscal.

Talking to retail4growth, Mohit Saxena, Head-VM, Peter England, explained, “Currently, we have about 700 stores and we are dealing with more than a lac of square feet. We want to move into recyclable and fabric materials as we can see the opportunity of recycling almost 90% of our in-store visuals, campaign signages etc. Through this, we will not only support environment but will also bring down our operational cost.”