POPAI ASIA, as part of major expansion of its service into Asian retail markets, will utilise Messe Düsseldorf Asia's C-STAR Trade Expo in Shanghai from May 13 - 15, 2015 to launch POPAI Greater China.

According to Tom Harris, Development Director of POPAI ASIA, "This major initiative into the world's largest retail market is timed to support both the service of POPAI's existing global members, as well as offer its many services to support all involved in the marketing at retail market from Hong Kong through China and Taiwan during this exciting period of major growth across all segments of retail activity in the region.”