PrettySecrets opens store in Siliguri

PrettySecrets opened its new offline store in Siliguri. The brand aims to open 100 offline stores this fiscal year.

PrettySecrets, an Indian lingerie brand is planning to strengthen its retail network by opening new stores across the country. The brand’s plan is to open 100 offline stores by March 2019. Under this plan the brand has opened its new store at Vega Circle Mall, 3rd Mile in Siliguri to offer an omni-channel retail experience.

Spread over 6008 sq.ft area, the store offers an open display for a variety of products and styles across categories like lingerie, swimwear, nightwear, active wear and all others. The key aesthetics of the new store is its wall colours that matched perfectly to women's persona and offer aspirational vibes.  To provide more comfort to its women customers, the store also have comfortable trial rooms with a complete range in all categories.  

PrettySecrets began its journey as an exclusive online lingerie brand in 2012. Launched by Karan Behal, Founder & CEO, PrettySecrets, the brand made entry in brick & mortar retailing in April 2017 with the launch of its stores in Mumbai. Currently, the brand has total 22 stores among which two are company owned and the all others are franchised with covering of 11,200 sft total retail space in the Indian market. Furthermore, the company has planned to expand its retail presence in other cities including Pune, Itanagar, Chennai, Hyderabad, Coimbatore and Delhi by franchising.