Last updated : January 23, 2019 7:42 pm
The brand is planning to open around 12 outlets in Pune and around 4 in Kolhapur.
Saheb Sing Bajaj, CEO, Punjab Sind Dairy shares, “We at Punjab Sind believe the only thing constant is Change. Hence, customer feedback, new design concepts , ways to delight customers, impressionable outlet experience , focus on merchandising is what goes into the making of our new age outlets and this encompasses of all the above. We have also lined up host of marketing initiatives for the launch special offers, redemption coupons, sampling, souvenirs, contest on social media etc. The store concept focused on aesthetics, contemporary interiors, eco friendly materials and right ambience thereby ensuring customer delight. Merchandising and right ambience is the focus areas in our outlets which includes marketing collaterals (danglers / posters / inflatable’s / TV screen / uniform for outlet staff)and most importantly freezer and visi coolers for storing our products at right temperature.”