Raisin enters large format stores with Central across India

The brand’s perspective of this association is to create brand awareness across all cities and provide the fashion needs of today’s women in terms of accessibility and staying updated with the latest trends.

A contemporary fusion brand, Raisin is set forth to venture into large format stores in association with Central based in 15 cities across India.

The brand’s perspective of this association is to create brand awareness across all cities and provide the fashion needs of today’s women in terms of accessibility and staying updated with the latest trends while still providing extreme comfort.

“With a perfect blend of Indian culture and modern influences, Raisin’s is set to position itself as a brand that provides modern women contemporary fusion wear that is not only exceptionally comfortable, but also stylish,” the company said in a statement.

Vikash Pacheriwal, co-founder of Raisin, says, “Raisin wants to be a relevant force in the women’s retail market with a wide range in their launches giving different personalities and styles an array of choices to express their individual sense of fashion.”

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