Last updated : April 17, 2026 3:16 pm
This move reflects its plan to grow in the Andhra–Telangana region and bring well-designed silver jewellery to more homes and gradually reach a wider global audience.
Rasa Silver Jewels, the Bengaluru-born silver jewellery brand, has arrived in Vijayawada, marking a significant moment for a city where jewellery is deeply tied to identity, tradition, and personal expression. The store brings a story of the full Rasa universe with over 15,000 designs.
“For us, it has always been about the emotion of jewellery and how it makes you feel when you wear it and if that feeling can be preserved, there’s no reason it should be restricted by price,” said Manan Bohra, Co-founder of Rasa Silver Jewels. “Luxury should never feel intimidating. Vijayawada, with its deep-rooted cultural connection to jewellery, feels like a natural extension of this belief, where tradition and personal expression go hand in hand. As we grow into new markets, our focus remains clear—to make design-led, craftsmanship-first jewellery more accessible, while staying true to its meaning, quality, and intent."
Rasa Silver is already present in Bangalore, with stores in HSR Layout, Jayanagar, and Commercial Street, and has now expanded into Vijayawada with a store on MG Road.
With this store, the brand is taking its next step. This move reflects its plan to grow in the Andhra–Telangana region and bring well-designed, high-quality silver jewellery to more people, aiming to reach homes across cities and, eventually, a wider global audience.