RAW is identifying GT outlets at strategic locations with a potential to sell out 300-500 bottles a month.
Shuja Ahmed Shekh, Co-founder and COO, RAW Pressery explained, “Ours is a unique products range that doesn’t fit into either ambient or frozen categories. Hence, cold chains and distributorship models did not work for us. We are only responsible for our distribution. We have realized that a huge number of GT outlets can sell our products much faster than even best names in MT. Therefore, we are on an aggressive mode to select and chose those outlets and making them part of our distribution. Keeping the uniqueness of our product range in mind, we are also integrating our supply chain with our demand chain.” Starting initially with only Foodhall and Nature’s Basket, RAW has recently entered MT spaces like HyperCITY and D-Mart. RAW did a huge installation at Kochi’s Lulu Mall recently where an 10 ft tall and 15 ft wide installation was erected through only juice bottles.
RAW is also in thoughts to start an experience center although the idea is yet to shape up.