Last updated : October 09, 2025 12:24 pm
Strengthening its national retail presence, RayEthnic continues to expand its offline footprint with experience-driven outlets designed to elevate customer interaction.
RayEthnic, an ethnic wear brand, has expanded its footprint to 15 stores nationwide with the launch of its new experience store on Sindhu Bhavan Road, Ahmedabad.
“Fashion for me was never about trends,” says Rinku Patel. “It was about creating dignified work, preserving craft, and telling stories of resilience through every thread. Today, seeing our artisans thrive and our stores reach across India is deeply rewarding.”
The new experience store is designed to immerse visitors in the story of India’s handloom traditions, offering a curated collection of ethnic wear that celebrates craft, culture, and conscious design.
According to the company, “Today, RayEthnic directly supports over 1,000 women artisans, providing sustainable livelihoods and championing slow fashion practices. With minimal, meaningful, and deeply Indian designs, the brand is redefining luxury as authenticity, craftsmanship, and conscious consumption.”