Reckitt Benckiser's Durex gets into denims

Durex is all set to make its way into the Jeans which is first of its kind and has associated with Ranveer Singh as its brand ambassador.

The FMCG conglomerate Reckitt Benckiser, enters into apparel segment with their Durex Jeans. Vibrant and youthful brand, Durex has signed Bollywood heartthrob, Ranveer Singh to announce the entry of Durex into Jeans and it will be launched on 25th March 2017. According to the brand, quirky and flamboyant, Ranveer Singh brings alive the flavor of the new product in the teaser video released today.

The glitzy actor is all set to endorse a brand new line of product by Durex. The actor tweeted about the announcement today along with a teaser video from his official handle @RanveerOfficial.