Last updated : January 23, 2019 7:42 pm
Remson Prime's newly unveiled range of products will be available at all major retail stores and traditional outlets.
“We are eyeing a solid footing in the Indian home and kitchen appliances market, and for that Remson Prime plans to make significant investments in expanding its product portfolio to include a wider array of products like LED TVs, washing machines and air-conditioners. Besides, the brand is also looking at strengthening its dealership network, approaching and attracting the top dealers in the market under the label of Remson Prime Club. Through Remson Prime, we aim at expanding our reach and the customer base of leading dealers operating in the space. We will also invest around INR 30 crores in the next six months for creating brand awareness,” shares Narsimha R Namala, CEO, Remson Prime Technoligies Pvt. Ltd.
“We plan to invest heavily in brand re-development in order to attract and appeal to a wider consumer base by establishing itself as a brand offering top notch features at an affordable price point. This includes a 360 brand campaign that encompasses major brand recognition and consumer engagement initiatives, supported by a new advertising campaign, a new tagline, a new brand language, design cues and packaging, and ‘Hinglish’ communication for mass appeal,” adds Namala.
Going forward, Remson Prime is looking to build an even larger repertoire of products by introducing products like LED TVs, ACs, washing machines and more in the near future.