Last updated : January 19, 2018 5:16 pm
These will be available in 100 Barista stores with a focus on RoohAfza affinity markets, and the potential to attract newer consumers based on their demographics through the Barista Network.
Speaking at the launch, Mansoor Ali, Chief Sales & Marketing Officer, Hamdard said, “This association is a part of the transformational phase that Hamdard is currently in. One of the key focus is to create connect for RoohAfza with the younger generation, the millennials of today and be
Puneet Gulati, Chief Executive Officer, Barista said ‘In our endeavor to be in the ‘Innovative Space’, we have successfully taken fusion drinks to newer levels. As we embarking into season two of our partnership, we are excited to launch Rooh Mocha, which has Roohafza flavoring of medium roast coffee with a hint of chocolate and RoohAfza Badam Milk, here we have Californian crunchy almonds in hot milk mingled with Roohafza. Our endeavor is to line up more exciting offering in times to come.”
Hamdard has a range of snacks lined up for the coming months such as RoohAfza infused muffins, cake in a jar, pastries etc. The company will soon announce the offerings for which the product development and R&D is underway. Their vision is to seed the consumer’s mind and palate with newer and more innovative ways to consume their brand Roohafza.