Last updated : March 09, 2018 10:09 am
London-based premium tailoring and formal wear brand will initially retail through Van Heusen stores before setting up their exclusive retail network in a year or so. The retail identity involving golden electroplated fixtures, will be carried forward to their EBOs as well.
According to the Van Heusen VM team who are responsible for the retail identity of Savile Row, golden electroplated fixtures and high gloss wood and glass display system will be deployed for the brand. These fixtures will be in line with Van Heusen’s retail identity and will be carried forward for Savile’s future standalone stores. The retail space will also use nesting table in the shape of sewing machines and other premium props. China-based fixture agency IdX and Indian agency Elemental Fixtures are supplying fixtures for the retail identity