Sentina opens its first nightwear studio in Mumbai

Personalised nightwear brand Sentina opens its first store in Mumbai. Rupesh Satra came up with the idea when he realised that Indian markets almost never offer the perfect fits in the right size for women when it comes to nightwear.

Personalized nightwear brand Sentina Dreamwear opened its doors of its first store at Mumbai’s Goregaon area. Sentina has aced the personalised nightwear concept with its ‘Made to Wear Dreamwear’ idea. Rupesh Satra came up with the idea when he realised that Indian markets almost never offer the perfect fits in the right size for women when it comes to nightwear. Most of what is on offer in stores or online are generalised designs that are not made for specific body types. Sentina’s eclectic team comprises of designers who sketch out the thoughts of customers on paper and then convert them into reality.

Speaking about the concept, Rupesh Satra, Director, Sentina, said, “When I conceptualised Sentina, I wanted to offer an experience that was unmatched. I had spent a lot of time with retailers and at malls and had seen that women are almost never happy with what is on offer in the nightwear section. They always have to compromise in either the size or the design because there was no personalisation.”