Last updated : August 31, 2026 11:44 am
STOP × Peter England’s latest collection is now available across 53 Shoppers Stop stores nationwide.
Shoppers Stop, a premium fashion and beauty destination, has announced the launch of STOP × Peter England, a Shoppers Stop Exclusive Collab, marking a significant new chapter for its iconic menswear label. Through this collaboration with Peter England, a leading menswear brand, STOP Menswear embarks on a new journey that combines timeless style with contemporary design for the modern Indian man.
Built on the shared legacy of two brands that have shaped men's fashion in India for decades, STOP × Peter England brings together STOP by Shoppers Stop's understanding of evolving consumer preferences and Peter England's expertise in crafting accessible, quality menswear. The result is a thoughtfully curated collection that offers versatile wardrobe essentials designed for work, and celebratory occasions.
STOP × Peter England’s newest collection will be available across 53 Shoppers Stop stores nationwide, offering customers an elevated shopping experience backed by the strengths of both brands. Subsequently, this exclusive collection will be rolled out across all the stores pan-India.
"For decades, STOP has been an integral part of Shoppers Stop's fashion journey and has earned the trust of millions of customers, said Kavindra Mishra, MD and CEO of Shoppers Stop. As consumer preferences continue to evolve, we wanted to reimagine the brand for the next generation. Our collaboration with Peter England brings together two iconic names in Indian menswear to deliver exceptional quality, contemporary style and greater value for our customers."
“Our association with Shoppers Stop is over two decades long. As we looked at ideas to serve more customers together, one powerful thought started growing on us - the idea of building a dedicated super-value collab line from Peter England for the Shoppers Stop customer,.” added Vishak Kumar, CEO of Aditya Birla Lifestyle Brands Limited.
The collaboration was officially unveiled at Shoppers Stop, Orion Mall, Bengaluru, in the presence of senior leadership from Shoppers Stop and Peter England, celebrating the coming together of two legacy brands with a shared vision of redefining contemporary menswear.