Last updated : March 20, 2023 2:24 pm
The company plans to open 3-5 more Simpli Namdhari’s stores in Hyderabad by the end of 2024 and is strengthening its presence in the South.
Simpli Namdhari’s of the Namdhari’s Group, has opened its first store in Hyderabad’s Banjara Hills. With this store launch, Namdhari's Group, an agribusiness with diversified offerings, plans to bring the seed-to-plate concept to Hyderabad and provide customers with an upgraded grocery shopping experience.
The 11,000 sq. ft retail space is designed specifically to complement the wide range of fresh and packaged products that will be available at the stores. “A lot of thought has been put into making the in-store navigation and the overall shopping experience seamless. To emphasize the diversity of products on the shelves, this experience store has residue-free fruits & vegetables, staples & grains, oils to FMCG, dairy, beauty and home essentials among others. Apart from this, knowledgeable and well-trained staff are always there to help customers with their shopping needs. There are designated experiential zones with brands such as Tea Culture, TGL Coffee, JBB Ayurveda Spices, etc. The store also features the Simpli Good Food café with a live kitchen.
“With the launch of our flagship store in Hyderabad, Namdhari’s plans to bring the seed-to-plate concept to the city. The brand has a rich legacy of over 30 years and is well-known in the agribusiness space. It is this experience and expertise that we have harnessed into all our businesses. Majority of the vegetables and fruits we sell are produced within our control using both traditional and high-tech agricultural practices to ensure we offer safe-for-consumption and residue-free products. We want to focus on building our portfolio of differentiated products, bring our fresh produce to the city and offer quality experiences that keep our customers coming back for more. We want to grow from being a regional brand to a national one and the Hyderabad market is an important part of this growth strategy,” said Gurmukh Roopra, CEO, Namdhari’s Group, at the event of the store launch.
Hyderabad is an important market for the Namdhari’s Group and the company plans to open 3 - 5 more Simpli Namdhari’s stores in the city by the end of 2024, according to the company statement. The company expects to generate a revenue of Rs 30 - 50 crore in the next 24 months depending on the number of outlets it adds in the coming years.
Store Location: Ground Floor, NSL IKON, Road No. 12, Banjara Hills, Hyderabad.