Last updated : June 16, 2026 4:29 pm
The popular ethnic wear brand’s expansion into Canada reflects its vision of reaching the global Indian diaspora. Soch is also exploring opportunities in Southeast Asia, the Middle East, the UK, and the US markets.
Soch, the well-known ethnic wear brand, has announced the launch of its fifth international store in Surrey, British Columbia, Canada further strengthening its presence in the country and bringing an exclusive range of designs and diverse styles to the region.
Located in the vibrant South Asian hub, the 1,500 sq. ft. store showcases Soch’s latest collections. With over two decades in the industry, Soch has grown to over 175 stores across 70 cities in India. The brand’s further expansion into Canada now reflects its vision of reaching the global Indian diaspora.
“The Indian population in Canada has embraced Soch with remarkable warmth,” said Vinay Chatlani, CEO & Co-founder of Soch. “With its vibrant South Asian heritage and strong sense of community, Vancouver is the perfect home for our second store in Canada, and fifth international location. This launch marks a significant milestone in our expansion journey as we continue to strengthen our presence across this market.”
Soch is also exploring opportunities in Southeast Asia, the Middle East, the UK, and the US markets. Each market has been identified for its significant Indian-origin population and the brand’s demonstrated online resonance in those geographies. The new Surrey store will reflect Soch’s evolved retail experience, offering a thoughtfully designed space for customers.