By: Himanshi Jain
Last updated : September 17, 2026 8:52 am
The on-premise navigation system launched by the company aims to solve indoor wayfinding challenges.
Soil Digital Signage, a digital signage and hardware solutions company, has rolled out an on-premises navigation system, branded navigate.setuOS, to solve indoor wayfinding challenges that standard GPS-based maps cannot address. The solution is designed for spaces like multi-brand retail stores, where GPS accuracy breaks down due to closed structures and multiple floors.
According to Sachin Sharma, Founder of Soil Digital Signage, instead of relying on satellite positioning, the system uses a mix of on-premises Wi-Fi, gyroscope data, which tracks the phone’s orientation and rotation, and accelerometer data, which detects its movement and changes in speed, from a user's smartphone, combined with augmented reality, to guide visitors turn-by-turn to a specific location, whether via an in-store kiosk or the user's own phone camera as a heads-up display guide.
The firm sees clear potential for retail and mall environments as well, particularly for helping shoppers locate specific stores or products without relying on staff-assisted kiosks – a pain point in large multi-brand retail formats.
Sachin shares, “This technology isn't a complete first for the market, but its combination of sensor-based indoor tracking and AR guidance makes existing on-premise navigation more accurate and efficient than current alternatives.”
The company's product line spans floor-mount and wall-mount displays, tabletop units, and active LED/custom video walls and more. Its client base includes Lemon Tree Hotels, SleepyCat, Anytime Fitness and Denso, among others across India.
The launch comes as the company also pushes deeper hardware-software integration across its display and signage products. It is also making these systems compatible with brand-side AI tools through MCP integration, which would allow retailers and brands to pull screen analytics (footfall, demographics, interaction data) and manage content publishing directly.