Primarc Group recently launched their fourth outlet of Story, one of the most talked about book store in Kolkata. Located at Avani Riverside Mall, Howrah, the 360 sq ft standalone bookstore houses a massive collection of books of all genres and stationery. Best selling fiction and non-fiction, children's book along with a wide variety of children's stationery and office stationery are also available at Story, along with 100 best sellers including Bengali best sellers.
 
On the opening of this outlet, Sidharth Pansari, Chief StoryTeller, Story said, "Story will become the pilgrimage for book lovers across age groups. Our objective is to become the country's best chain of standalone bookstores. We will bring new values with facilities and services that will make Story, a grand destination not only for the Kolkatans but even for the tourists”.