SUGAR Cosmetics launches 1st Indian EBO in Kolkata

Located at Forum Mall in Kolkata, the store will house SUGAR’s entire product spectrum in a specially curated brick and mortar experience.

SUGAR Cosmetics has recently opened its first ever exclusive brand outlet in India. Located at Forum Mall in Kolkata, the store will house SUGAR’s entire product spectrum in a specially curated brick and mortar experience.

The nearly 300 sq. ft. store houses products across categories, from liquid lipsticks and crayons to cleansing water, nail lacquers, blushes, highlighters and more.

Speaking at the launch, Vineeta Singh, CEO – SUGAR Cosmetics said, “We are extremely happy to announce the opening of our first store here in India. We chose the beautiful city of Kolkata to start off with our first exclusive brand outlet as we received tremendous response from our first Kolkata kiosk that was launched last November. Since July 2015, when we announced SUGAR in India, we have come a long way and now have a retail presence of 400+ outlets, spread across general and modern trade. We have been overwhelmed by the response from our growing fan base that spans across online and offline channels. Over the rest of the year, we will continue to scale our presence aggressively across the length and breadth of India and bring our much-loved range to the doorstep of all our fans.”