Last updated : July 15, 2026 3:27 pm
The FMCG company has launched its first set of brands to support healthier, smarter everyday choices for Indian families.
SunBridge Consumers, the fast-moving consumer goods company of SunBridge Group, announced the launch of its first set of brands comprising AlphaKid, KidZola, Frooney and LifeJoy—a range developed thoughtfully to support healthier, smarter everyday choices for Indian families.
As Indian consumers become increasingly conscious of ingredient labels, processing methods and nutritional values, families are actively seeking products that are healthier yet do not compromise on taste or convenience. SunBridge Consumers, with its inaugural portfolio KidZola, AlphaKid, Frooney, and LifeJoy- aims to fulfil these needs through products developed to support healthier everyday choices for children and families.
“At SunBridge Consumers, we believe that the best family products are often those designed with the youngest member of the household in mind,” said Anuj Agarwal, Founder and Chairman, SunBridge Group. “Our inaugural portfolio reflects this philosophy of combining science, clean-label ingredients and thoughtful innovation to create products that support modern family lifestyles without compromising on taste or convenience. Through AlphaKid, KidZola, Frooney and LifeJoy, we are laying the foundation for a new generation of nutrition-led brands that make healthier choices simpler and more accessible.”
The launch marks the first phase of SunBridge Consumers’ long-term vision to build a future-ready portfolio of brands across food and wellness categories. With additional launches planned in the coming months, the company aims to strengthen its presence across multiple everyday consumption occasions while continuing to invest in innovation, ingredient transparency and science-backed nutrition.