Svarn launches its homeware brand Amos; to retail through large format stores

Svarn launches its brand Amos for utility and home ware products

Retail fixture manufacturer company, Svarn Infratel, which has other businesses in its portfolio, has recently launched a brand in home ware and utility products range, Amos. Svarn plans to utilize its expertise of manufacturing retail fixtures through this B2C brand which will have a range of products made in metal and wood.

Vikas Jha, National Head – Retail, Svarn Infratel told Retail4growth, “The brand is not about full-fledged range of furniture but for utility range of products. Right now, our major focus for the brand is on exporting. We are aggressively entering the e-commerce space. We are also in talks with leading large format retail chains in India. Though we don’t have any concrete plan to open any exclusive store for retailing the brand from, we are open to right franchisee model which will ensure good return. Right now, we are also shifting lot of focus in strengthening the backend and then the focus will be on local market.”