TBZ's Shaze appoints Carat Media to roll out integrated communiqué plan
Shaze offers fine art pieces with a focus on sterling silver and leatherware combined with materials like marble, lacquered wood, camel bones, and coloured stones
Shaze, the retail brand from the house of TBZ Nirmal Zaveri, has appointed Carat Media to design and implement an integrated communication plan to take the brand to the next level. The account will be handled out of their Mumbai office.
Shaze is the diversification initiative of the group into luxury gifting in India, offering fine art pieces with a focus on sterling silver and leatherware combined with materials like marble, lacquered wood, camel bones, and coloured stones.
Speaking on the win, Kartik Iyer, MD, Carat India said "We are delighted that the TBZ Nirmal Zaveri group found our offering in line with their expectations. We do look forward to partnering with Shaze in their endeavours in the luxury space as their creations are one-of-a-kind, crafted by the best of artisans or sourced from the renowned craftsmen across the globe.â€
Confirming the win, Himanka Das, Senior Vice President, Carat Media said, "We are glad to be part of launch of a brand in the retail space which has got world class designer products that are affordable. It is set to change the paradigm in the luxury and lifestyle segment. Through proprietary cutting edge Carat tools, CCS and CCS Planner we are doing some interesting work that enables us to design consumer centric, integrated and engaging solutions.â€
Shaze
TBZ Nirmal Zaveri
Kartik Iyer
Himanka Das
First Published : September 12, 2014 12:00 am