Last updated : February 26, 2018 12:53 pm
Joe Baer of ZenGenius Inc spoke about the art of storytelling through technology at the stores while adding the experience of brick-and-mortar to online retail. Baer also highlighted on all the duties that impactful VM should perform apart from only scaling the sales figures.
Calling VM the “heartbeat” of a store, Baer added that VM should improve store experience and make shopping fun in addition to upping the sales figures. He explained on how large screens, video walls, projection mapping, augmented reality, QR code scanning etc are re-shaping the way storytelling has been done through VM for years. Talking on grabbing the attention, he spoke about the use of “motion” at many touchpoints at the store in order to catch attention. Baer also suggested to make use of flexibility of omni-channel to bring VM alive at store, while online retail should be able to offer the touch, feel and services that brick-and-mortar is offering.