iQmetrix, a global provider of interconnected commerce solutions for telecom retail, has announced its return to Mobile World Congress (MWC) Barcelona with the first-ever Telecom Retail Summit. The exclusive half-day summit is designed to spark an overdue conversation. Telecom sells the most advanced technology on earth, yet delivers one of the least inspiring retail experiences in modern commerce. 

Bringing together telecom industry leaders, futurists, and retail innovators, the Telecom Retail Summit challenges the industry to rethink the role of the store and redefine how customer experience, technology, and operations come together in the Store of the Future. 

As the industry enters what MWC has defined as the "IQ Era," a new age of intelligence shaped by human ideas and smarter connections, customer expectations are rising across every touchpoint. While network and digital channels continue to accelerate, physical retail remains one of telecom’s most powerful brand moments. The opportunity now is to ensure the store evolves with the same intent and intelligence as the network behind it. 

“The store is no longer just where transactions happen. It is where the brand comes to life," said Christopher Krywulak, Chief Executive Officer at iQmetrix. "Customers expect the same level of intelligence and thoughtfulness in-store that they experience everywhere else. We are bringing the industry’s together in Barcelona to discuss how human ideas, enabled by the right technology, can create retail experiences that truly move the brand forward.” 

The Summit moves beyond high-level theory into the operational realities of retail transformation. The agenda challenges legacy assumptions by examining why in-store experiences lag, how modern retailers focus on better outcomes using intelligent automation, and how fixing broken systems enables frictionless online, in-store, and hybrid experiences.