Last updated : June 11, 2026 4:43 pm
With the launch of its Mumbai retail touchpoint, The Forbidden Fruit continues to deepen its omnichannel strategy, offering customers greater accessibility to its collections while strengthening its position within India's rapidly evolving streetwear ecosystem.
Homegrown streetwear label The Forbidden Fruit (TFF) has strengthened its offline brand presence with the launch of its newest retail touchpoint at Broadway, Mumbai, marking the brand's fifth offline retail touchpoint in India and its fourth presence within the Broadway retail network.
The new Mumbai location joins the brand's already existing retail touchpoint at Broadway Hyderabad, Delhi and Pune along with its presence at a Cool Café in Bengaluru. The expansion comes as Mumbai continues to emerge as one of TFF's strongest consumer markets, accounting for nearly 20 percent of the brand's overall orders.
Located within the newly launched Broadway Mumbai store, The Forbidden Fruit is positioned on the third floor, a space dedicated entirely to streetwear and contemporary fashion brands. The floor houses a curated mix of labels, placing TFF among some of India's most recognized names in the category.
Speaking on the launch, Medha Bandyopadhyay, Co-Founder, The Forbidden Fruit, said, "Mumbai holds a special place for us. Not only does the city contribute a significant share of our customer base, but it is also our home ground as the company is registered here. This touch point allows our community to experience the brand beyond digital platforms."
Commenting on the expansion, Vijay Manek, Co-Founder, The Forbidden Fruit, said, "Streetwear today is as much about culture as it is about clothing. Consumers want to discover brands, interact with them, and be part of something larger than a transaction. This launch gives us an opportunity to bring our world closer to customers. Seeing people already wearing our pieces at the launch was incredibly rewarding because it reflects the organic community that has formed around the brand"
With the launch of its Mumbai touch point, The Forbidden Fruit continues to deepen its omnichannel strategy, offering customers greater accessibility to its collections while strengthening its position within India's rapidly evolving streetwear ecosystem.