Last updated : July 11, 2025 2:53 pm
Centrally located at Currency Tower on GE VIP Road – one of Raipur’s most vibrant retail destinations – the expansive, two-storey store blends fashion-forward design with an immersive shopping experience for the customers.
Leading contemporary fashion house The House of Rare has officially opened its third store in Raipur, which the company says marks a new chapter in the brand’s mission to make premium fashion more accessible across the country.
Centrally located at Currency Tower on GE VIP Road – one of Raipur’s most vibrant retail destinations – the expansive, two-storey store blends fashion-forward design with an immersive shopping experience for the customers.
“As we enter Raipur, we do so with the belief that great fashion should be for everyone, not just the metros,” said Lavish Soni, Chief Business Officer, Retail, The House of Rare. “This store is a bridge between our design ethos and Raipur’s rising fashion appetite. It’s about creating spaces that reflect aspiration, individuality, and excellence.”
This store launch signals The House of Rare’s continued focus to expands its presence in Tier 2 and Tier 3 cities and tap into a growing base of fashion-aware consumers seeking premium yet accessible design. With a stronghold in metro markets already established, the brand is now focused on creating lifestyle-driven experiences in cities like Raipur that are seeing a rapid evolution in retail sensibilities.
Designed with a modern, minimalist aesthetic, the Raipur store offers a warm, serene palette of beige tones and soft lighting. Plush, carpeted trial rooms, sleek black drapery, and a signature oval mirror add touches of luxury, while the layout ensures smooth navigation across menswear, womenswear, and kidswear sections. The overall ambience speaks to the brand’s core philosophy, where simplicity, style, and substance converge.