The House of Rare makes new flagship presence in Hyderabad

The company has launched its new flagship store in Hyderabad’s upscale Banjara Hills, the second store in the city and part of its ongoing national expansion.

The House of Rare, part of the Radhamani Textiles group, has launched its new flagship store in Hyderabad’s upscale Banjara Hills. This is part of the brand’s ongoing national expansion. 

“Following the successful debut of its first The House of Rare store in Hyderabad at the Rajiv Gandhi International Airport, the new Banjara Hills location marks a significant step forward in the brand’s commitment to connecting with one of India’s most fashion-forward and culturally rich cities,” shares the company.

Spread across 10500 square feet and spanning four thoughtfully designed levels, the new store brings together all four verticals under one experiential roof: Rare Rabbit, the men’s wear brand, Rareism , the womenswear brand, Rare Ones by Rare Rabbit for boys and Rare’Z by Rare Rabbit, the footwear and streetwear for young consumers. 

“Hyderabad is a city that appreciates craftsmanship, culture, and style. With the Banjara Hills store, we’re taking a significant step toward creating inclusive spaces that cater to the evolving shopping needs of the entire family. It’s more than just a shopping destination, it’s a curated fashion ecosystem and a model for the experiences we plan to bring to cities across India,” said Lavish Soni, Chief Business Officer – Retail, The House of Rare. 

The store’s interiors have been created to express the brand’s design-forward philosophy. “Pristine white walls serve as a gallery-like backdrop for expressive fashion, while soft architectural curves, mirrored installations, and elevated zoning create an environment that feels both intimate and avant-garde. The space seamlessly fuses art, architecture, and apparel, offering a truly immersive retail experience,” explains the company. 

This launch is part of The House of Rare’s larger strategy to deepen its presence across high-potential cities, including Tier 2 and Tier 3 markets.