The Tea Trove to reach Mumbai, Bangalore and Chennai

The tea brand is planning to expand its presence in all metros followed up by tier I cities eventually.

Kolkata-based gourmet tea brand The Tea Trove, with presence in Kolkata and Delhi through SISs in Modern Trade and small café formats, will soon have their presence in Mumbai followed up by Bangalore and Chennai. Tier I cities are there down the chart after the brand is present in all the metros.

Talking to Retail4growth, Rishabh Kanoi, Founder, The Tea Trove, explained, “We are already present through kiosks in Modern Trade chains Spencers in Kolkata and Modern Bazaar in Delhi. As per of shopper marketing, we are engaging consumers extensively in sampling, which is helping us to demarcate our bestselling products. Eventually, we plan to take shelf space to showcase these products.”

The Tea Trove is also present in small format outdoor seating café in Kolkata and has plans to open 3-4 outlets in each city.