Last updated : April 14, 2026 3:46 pm
Designed with a focus on experience-led retail, the store allows customers to engage more deeply with products through curated displays, assisted consultations and interactive zones.
Tira, the omnichannel beauty platform by Reliance Retail, has opened its first store in Gurugram at Ambience Mall, located on the ground floor. The store brings together a mix of global beauty brands and emerging homegrown labels within a well-curated and immersive retail environment.
Designed with a focus on experience-led retail, the store enables customers to engage more meaningfully with products through curated displays, assisted consultations, and interactive zones. The format reflects the ongoing shift in beauty retail towards discovery-driven and experiential in-store journeys.
“At Ambience Mall, we have always believed that retail today is defined as much by experience as by access,” said Arjun Gehlot, Director of Ambience Group. “The introduction of Tira aligns well with this approach, offering a thoughtfully designed space where customers can explore and engage at their own pace. As consumer preferences continue to evolve, such formats play an important role in shaping a more refined and contemporary retail environment.”
Tira is currently present in Hyderabad, Noida, Delhi, Chandigarh, Mumbai, Pune, Thane and Bengaluru, with its latest addition at Ambience Mall, Gurugram.