Titan Company Limited recently launched their first integrated retail touch-point which will house watches, jewellery, eyewear and accessories all under a single roof. Considering the future of the modern retail and lifestyle industry, the maiden integrated format store in Visakhapatnam is a unique fusion of Titan Company's in-house brands like Tanishq, Helios, Fastrack and Titan Eyeplus, offering products across categories in a comprehensive manner aimed at elevating customer experience. The largest section of this new integrated experience is occupied by Tanishq which has 4100 sq. ft., followed by Helios at 1500 sq. ft. and then Fastrack and Titan Eyeplus at 1000 sq.ft.

Speaking at the occasion, Bhaskar Bhat, Managing Director, Titan Company, said, "In a retail journey spanning over a quarter of a century, Titan has in many ways shaped the retail fabric of the country. In yet another retail milestone, we are happy to announce the inauguration of our first and largest integrated store in Visakhapatnam. With this, Titan becomes the first specialty retailer to offer customers so many products across categories and brands in a mega store covering over 6,600 sq feet of retail space. With consumers and their lifestyle habits at the core of Titan Company's strategy, the name of the game has been delivery of a differentiated experience through our unique retail offering. That is what the fabric of Titan's retail presence is expected to do — make shopping of our brands enjoyable, elevating and convenient.”

With a retail footprint across 230 towns and a total retail area of 1.6mn sq ft, Titan Company has stores for watches and accessories under World of Titan, Helios and Fastrack; jewellery under retail brands Tanishq, Zoya, GoldPlus and Eyeplus for multibrand eyewear.