Last updated : July 03, 2026 5:05 pm
AI-driven in-store music is replacing static, looped playlists and adapting in real time to weather, time of day, and more. Tringbox explains the growing potential of this solution for retail spaces.
For decades, retail and hospitality spaces have relied on the same static playlists, looped day after day and updated manually. Mumbai-based Tringbox is betting that this approach is outdated, and has built an AI system to prove it. Tringbox's InStore AI Music platform is designed for shops, cafes, offices, gyms, and other public spaces. Rather than playing a fixed set of songs, it builds a "musical ecosystem" tailored to each brand, then adjusts what plays in real time based on live conditions such as outside temperature, weather, time of day and day of the week, while refreshing continuously without manual intervention.
Speaking on how early results have encouraged the company, Amandeep Singh Chawla, Founder & CEO, Tringbox AI shares, “We started with a trial run for Smoor and were later brought on board for the brand's stores nationwide, following strong feedback from store staff. Their chef gave us great feedback and told us that during the trial run, no customer asked them to turn off the music, which was something that would typically happen two to three times a day, as customers felt it was disturbing while they were talking. This was something we weren't aware of, and we were happy that the music blended with the space without creating noise."
Currently live with almost 40 brands, Tringbox provides clients with analytics on positive impact derived through the AI-powered in-store music, including the percentage of a genre played, instruments used, and the neuroscience behind how this music is perceived.
With an estimated 20 million stores as a potential market, Tringbox's founder says the opportunity is large enough that they welcome, rather than fear, more competitors entering the AI-driven in-store music space.
For multi-location brands, the appeal is largely operational. Chain owners no longer need to worry about whether individual outlets are playing the right music, adding new releases manually, or maintaining playlists that inevitably become stale. A dashboard lets owners check what's playing across every store in real time, and new songs entering the "musical universe" get incorporated automatically once a brand's sound identity is established.
Notably, Tringbox has raised Rs 5 crore in seed funding led by Nikhil Gandhi through GIPL, with participation from MGB Family Office, Paytm Chief Business Officer Narendra Singh Yadav, and other angel investors. The company plans to direct the capital toward product and AI development, technology infrastructure, music licensing and catalogue expansion, compliance, business development, brand partnerships, venue deployments, and hiring across product, engineering, and operations.
Tringbox also runs a consumer-facing companion app, already live in a few breweries, functioning as a modern jukebox where guests scan a QR code and pay to queue songs, which the AI then vets for fit with the venue before playing.