By: Himanshi Jain
Last updated : October 08, 2026 6:04 am
Enalytix, the new AI-powered video analytics platform, helps retailers count footfall, understand customer movement and measure what is happening inside their stores.
How many people walked into your store today? And how many of them actually made a purchase?
For retailers, these numbers can say a lot about store performance. While brands track metrics such as dwell time, heat maps and customer movement, footfall continues to be one of the key numbers they are willing to invest in.
Founded in 2021, Enalytix, an AI-powered video analytics platform, uses AI, machine learning and computer vision to turn existing CCTV cameras in any retail store into tools that can track and analyse customer movement. This software helps retailers measure footfall, understand how shoppers move inside a store through heatmaps, and monitor occupancy and other store-level activity.
Enalytix, which claims it has a 100% client retention rate, works with both small and large-format retailers. While smaller stores primarily use footfall tracking, larger stores also prefer to track dwell time, heatmaps, customer flow and shelf occupancy. However, the larger objective remains conversion: understanding how many people enter a store and how many eventually make a purchase.
Rajul Tandon, Founder and CEO of Enalytix, confirms, “While retailers may discuss several analytics parameters, footfall remains the metric they are most comfortable paying for.”
He further adds, “Our biggest USP is that we provide images for every number we report. It works as visual evidence, and when we provide that, the debate gets settled. This enables our clients to focus on the ground truth of the business.”
For such technology, the company sees greater demand in apparel, while it also works with footwear and other retail categories. As AI adoption grows across retail, Rajul believes the focus will shift from simply adopting new technology to proving what business value it brings to the table. For retailers and brands, the question is ultimately straightforward: does the technology they are investing in help them understand their stores better and improve performance?