Van Heusen launches its new retail design ID in Bangalore

ABFRL’s menswear brand Van Heusen launches its new retail design identity in Bangalore at Brigade Road and HSR Layout. The launch of the new brand outlets takes the store count in the city to 53.

Van Heusen, India’s leading premium formal fashion brand from Aditya Birla Fashion and Retail Limited, unveiled its flagship stores in revamped retail design concept at Brigade Road and HSR Layout, Bangalore. Being the 52nd and 53rd store respectively, the Brigade Road outlet spans across 2342 sq ft and the HSR Layout store is spread across 1840 sq ft.

On the occasion of the store launch Abhay Bahugune, Chief Operating Officer, Van Heusen, Aditya Birla Fashion and Retail Ltd said, “Van Heusen has over the last decade carved a niche for itself as a renowned fashion brand with a strong presence across leading cities and towns in India. Today, Van Heusen enjoys a high recall value and is perceived as a brand that provides power dressing to the young professionals. Being the third largest city of India, Bangalore is an important market for us. The launch of our new brand outlets at Brigade Road and HSR Layout takes the store count in the city to 53. We are delighted with the overwhelming response received and are confident to cater to the growing demand with the right offering.”

For the young professionals of this garden city, the store will also house collections from Van Heusen’s latest sub-brands including VDot and VH Sport.