Last updated : September 16, 2025 4:56 pm
Expanding its presence in North India, Apparel Group India has introduced Victoria’s Secret Beauty Assortment to Lucknow, choosing Phoenix Palassio Mall as the latest destination in the brand’s growing portfolio of premium retail experiences.
Apparel Group India announced Lucknow’s first Victoria’s Secret Beauty Assortment Store at Phoenix Palassio Mall. This opening marks the brand’s 16th store in India and its 9th Beauty Assortment Store.
Located on the Ground Floor of Phoenix Palassio Mall, the thoughtfully designed space offers Victoria’s Secret Beauty Assortment in a premium shopping environment.
“With our new store in Lucknow, we are excited to offer customers a thoughtfully curated space where they can discover beauty, self-care, and comfort in one destination,” said Tushar Ved, President of Apparel Group India.
“Lucknow is a vibrant and growing market where we see a strong appetite for retail experiences,” said Abhishek Bajpai, CEO of Apparel Group India. By introducing Victoria’s Secret Beauty Assortment here, we are not only making the brand more accessible but also creating a premium environment for shoppers to connect with the iconic products.”